You’ve taken a lot of time to set up an amazing website with fresh, unique content on it and have used the latest marketing and advertising techniques to draw in customers. Once this has been accomplished, it’s time to start tracking the major KPIs to actually see how well you are doing. Since there are so many different KPIs that you can track, we have listed the top 3 that are vitally important to your success.
Key Performance Indicators
- Organic Visits
How many organic visits are you getting to your website from the search engines? An organic visit is one where a visitor lands on your site and then makes an exit when he is done. This key statistic can be measured in Google Analytics. This KPI made it to the top of the list because it shows you how many people are actually finding your site, which is a critical part of SEO. If people aren’t able to find you, your business will fail.
- Bounce Rate
How long are people staying on your site? If a person bounces, the page is loaded and the exit is immediate. There are no actions taken and this indicates that you are offering something different than what the user expected. At this time, it’s important to make sure that all of your advertising, marketing and page listings on the search engines is relevant to the redirect pages. If they aren’t relevant, you will be wasting a lot of money on marketing and advertising.
How many people landing on your site are converting into leads or customers? Although this is definitely a top KPI to measure, you must make sure that you are being found and that you are relevant before you can accurately measure your conversions. If your conversions are low, you’ll need to take a look at your landing pages and test out some new ones until you see your conversions increasing. This can take some time but in the end, these statistics will tell the final story in terms of business success or failure.
We are Toronto’s leading SEO and digital marketing company and If you need any help with your analytics please feel free to reach out to us any time through our website at www.qodemedia.com. We are here to help you expand your business.