How PPC and Great Content Can Complement Each Other
Great content and Pay Per Click (PPC) campaigns go hand-in-hand. Paid media can be helped by great content and paid campaigns can help drive in a lot more traffic to your quality content. When you combine these 2 key ingredients, you’ll definitely end up with an SEO recipe of success. PPC ads can be used […]
What Are the Responsibilities of an SEO Agency?
Before working with any type of SEO agency you should first find out what responsibilities it will have in terms of your company and its ranking. Some of the tasks that a reliable company will perform and be responsible for include the following: Keywords – The company you are using needs to make sure that […]
How SEO Is Impacted by Social Media
If you’re like most businesses, your social media marketing and your SEO are kept separated and placed into 2 different categories. The activity you maintain on social media, however, can definitely help boost your rankings indirectly. There are some SEO benefits associated with having a strong presence on social media that are too important to […]
SEO Strategies for Large E-Commerce Sites
SEO Strategies for Large E-Commerce Sites Online e-commerce stores face a number of different factors that are unique in terms of search engine optimization. While there are certainly differences between these e-commerce sites and regular websites in terms of content, structure, and URLs, there is also a different overall strategy that comes into play for […]
How Important Are Meta-Descriptions for SEO?
Meta-descriptions are a key part of Search Engine Optimization (SEO) and should be given all of the attention they deserve. While most people are focused on providing high-quality content on their websites, it’s important to note that it’s not just the text on the website pages that brings value. Meta-descriptions are features send signals to […]
How To Use Keyword Research To Improve Your Search Rankings
Keyword research involves looking at your competitors and finding out what keywords and content they are using to drive their ranking.
Why SEO Rankings Don’t Always Tell the Whole Story
Why SEO Rankings Don’t Always Tell the Whole Story In the past, the success of your site was defined by how high you could make it in the rankings on Google and on other search engines. Today, this just isn’t the case. The SEO ranking really doesn’t tell the whole story when it comes to […]
Local SEO Trends in 2016
In 2016, the importance of local SEO has dramatically increased. While on-page SEO strategies remain important, it’s just as critical to make sure that your site is appearing in Google Maps and on review sites such as Yelp. You’re leaving money on the table if you are only concentrating on your website optimization while ignoring […]
Why Google Ads Should Be A Part of Every Marketing Campaign
Utilizing the valuable Google Ads tool can help drive organic traffic to your website, resulting in more users and conversions. There are so many reasons why digital marketers love using this tool. Here are a few of our favourite reasons to use the service. Geotargeting Google Ads is a great tool for sharing your […]
An Introduction To On-Page Optimization And Its influence On Search Engine Ranking
In the old days of search engine optimization, “on-page optimization” simply referred to keyword placement. Search engines like Google liked to see keywords in certain locations to indicate a page’s relevance for different queries. These days, there are many best practices for on-page optimization including the title tag, URL, content of the page and image […]