What Are AMP Pages and Why Does My Business Need One?

What Are AMP Pages and Why Does My Business Need One? An Accelerated Mobile Page, (AMP), is a Twitter and Google project with the goal of making extremely fast mobile pages. It can be considered a lightweight HTML page that loads very quickly so that more visitors can be retained. Most people aren’t going to […]

Penguin 4.0 and How an Ethical SEO Company Can Help

Earlier this week, Google’s Gary Illyes spoke at the SMX Advance keynote about new changes coming to Google and their SEO requirements. Google discussed some of their newest updates and what they’ll mean for SEO. Gary discussed everything from authorship to the Panda update, but didn’t discuss the new Penguin update. Google has been hinting […]

The Potential Biometric Future of Google SERPs

Google is continually innovating and improving its search results so users get the most relevant answers to their queries. This means that SEO has drastically evolved over time to improve the rank of webpages in Google SERPs, and stay up to date with Google’s ever-changing algorithms. Now, in a bid for constant evolution and innovation, […]