How PPC and Great Content Can Complement Each Other
Great content and Pay Per Click (PPC) campaigns go hand-in-hand. Paid media can be helped by great content and paid campaigns can help drive in a lot more traffic to your quality content. When you combine these 2 key ingredients, you’ll definitely end up with an SEO recipe of success. PPC ads can be used […]
3 Top Key Performance Indicators for Tracking
You’ve taken a lot of time to set up an amazing website with fresh, unique content on it and have used the latest marketing and advertising techniques to draw in customers. Once this has been accomplished, it’s time to start tracking the major KPIs to actually see how well you are doing. Since there are […]
Top 3 SEO Strategies
If you’ve been reading a lot about SEO strategies you may have started to become confused. There is a lot of data out there about search engine optimization and sometimes you have to sift through a lot of material before you find something that you can utilize right away. In order to help you out, […]
How to Put Together an SEO Report
It’s important to keep track of everything you are doing if you are in charge of your own SEO. You’ll need to make sure that you are putting together reports regularly and you must also keep in mind that this is a long-term project. It may take some time to see huge gains but you […]
How Much Should Your Company Be Budgeting for SEO?
This is a question that a lot of businesses have and the answer will depend on a lot of different factors. Setting the right budget will help lead you to success faster and it will all come down to your short-term and long-term business goals as well as your current and projected revenue. Positioning Take […]
How SEO Audits Have Evolved in 2017
How SEO Audits Have Evolved in 2017 Due to the changes that have occurred in search engine optimization in 2017 in the form of mobile indexing, JavaScript crawling and the new release of AMP, SEO audits must be updated in order to reflect these advancements. In order to stay on top of the game, any […]
How To Write An Effective Blog Post
How To Write An Effective Blog Post Keeping up with a blog requires consistency, determination and some effort on your part. It’s like a diary – you should be contributing to it on a regular basis. Outsourcing content from a third party is also common, but you should consider what should go into writing an […]
Why SEO Rankings Don’t Always Tell the Whole Story
Why SEO Rankings Don’t Always Tell the Whole Story In the past, the success of your site was defined by how high you could make it in the rankings on Google and on other search engines. Today, this just isn’t the case. The SEO ranking really doesn’t tell the whole story when it comes to […]
Why Your Business Startup Should Use Google Ads
If you’re just starting up a business, Google Ads should be a part of your marketing arsenal. If you aren’t using this promotional tool, you’ll simply be leaving money on the table. Google Ads campaigns will lead customers to your website on a regular basis while building up your brand exposure. If you are just […]
Organizing The Web With Search Engines: Why SEO Is The Most Critical Investment For Businesses
Over the years, there have been hundreds of articles chronicled all over the web about how SEO is dead. In truth, you could have the best content in the world but if the search engines cannot properly access it for crawling and indexing, none of it matters. After all, the web is made up of […]