How Much Should Your Company Be Budgeting for SEO?
This is a question that a lot of businesses have and the answer will depend on a lot of different factors. Setting the right budget will help lead you to success faster and it will all come down to your short-term and long-term business goals as well as your current and projected revenue. Positioning Take […]
Digital Marketing Intelligence (A report by Yesmail)
Capitalizing on Digital Market Intelligence Yesmail Interactive has been providing quality email marketing and other marketing solutions for almost fifteen years. They have established themselves as a leader in their industry and an expert in multi-channel marketing. In coming up with a competent plan they have compiled quality research on digital marketing into an educational […]
Using Google+ For Your Business
As more businesses have looked for ways to enhance their marketing plans, the more businesses have looked towards more unconventional pathways to marketing success. Some people have been reluctant to latch onto the social media era of marketing, partially due to ignorance or misinformation, but it is gaining a large amount of traction in recent […]
A Simple Guide to Search Engine Optimization
Webmasters and marketers alike can find the search engine optimization techniques found in this guide to be useful whether they are beginners with no experience or more advanced users looking for a touch up. Many people should realize the most effective optimization for your website can come from a collection of small modifications that will […]
Introduction to Google Display Network
There are two types of online ads that are available to Google Ads partners to use for their business ads; text ads and display ads. We have said that text ads are ads that convey messages of advertisement about a product or service using only textual characters. Display ads, which is fast gaining ground in […]
How to plan a Google Display Network Campaign
If you plan to end up with an effective and successful display campaign for your business product and services, you should ensure you have set out careful planning. For it is this planning that guarantees efficient execution. Planning always involves the use of strategies, so we would list out the stages that should be considered […]
Google Ads Display Advance Exam
Taking any of the Google Ads certification program exams would require a great deal of devotion on your part. Having experience on the Google Ads program does not mean negligence on your part towards the resources made available in the Learning Center. If you are one of the new-comers to Google Ads or this would […]
The Advanced Search Exam
Advanced Search Modules By now you should have equipped yourself with the fundamentals of Google Ads program and already on your way to mastering the key steps of the Google Ads. We have shown the importance of the keywords on ads placement and positioning. To improve your Google Ads ads, one would need to understand […]
Introduction to the Google Advanced Search Exam
The advanced Search exam is one of the three Advance exams that are required to be taken to acquire the Google Ads certificate. After successful completion of the Fundamental exam, one would be required to take the other certification exam. The Advance Search exam is usually more complicated in its questions in comparison to that […]
Google Ads Fundamental Module Benefits
Cost flexibility One of the things that many users of the Google Ads can ever testify to is that of its cost. Unlike other conventional online ads programs, the Google Ads allows its partners to have maximum control over their ads cost. The more you decide to spend, the more your business gets promoted on […]