How PPC and Great Content Can Complement Each Other

Great content and Pay Per Click (PPC) campaigns go hand-in-hand. Paid media can be helped by great content and paid campaigns can help drive in a lot more traffic to your quality content. When you combine these 2 key ingredients, you’ll definitely end up with an SEO recipe of success. PPC ads can be used […]

3 Top Key Performance Indicators for Tracking

You’ve taken a lot of time to set up an amazing website with fresh, unique content on it and have used the latest marketing and advertising techniques to draw in customers. Once this has been accomplished, it’s time to start tracking the major KPIs to actually see how well you are doing. Since there are […]

Top 3 SEO Strategies

If you’ve been reading a lot about SEO strategies you may have started to become confused. There is a lot of data out there about search engine optimization and sometimes you have to sift through a lot of material before you find something that you can utilize right away. In order to help you out, […]

How to Put Together an SEO Report

It’s important to keep track of everything you are doing if you are in charge of your own SEO. You’ll need to make sure that you are putting together reports regularly and you must also keep in mind that this is a long-term project. It may take some time to see huge gains but you […]

How Much Should Your Company Be Budgeting for SEO?

This is a question that a lot of businesses have and the answer will depend on a lot of different factors. Setting the right budget will help lead you to success faster and it will all come down to your short-term and long-term business goals as well as your current and projected revenue. Positioning Take […]

What Were the Google Search Trends in 2016?

With the New Year upon us, it’s time to look back at the past 12 months to see what was trending in Google search. From athletes to politicians, it’s been a busy year with people heading to Google to understand and learn more about the world we live in. We are proud to present some […]

Why Your Business Startup Should Use Google Ads

If you’re just starting up a business, Google Ads should be a part of your marketing arsenal. If you aren’t using this promotional tool, you’ll simply be leaving money on the table. Google Ads campaigns will lead customers to your website on a regular basis while building up your brand exposure. If you are just […]

Google Algorithm Changes 2016

It’s been approximately 2 years since we’ve seen the Penguin algorithm first introduced by Google, and we’ve been waiting with baited breath since that time for a new update. Fortunately, Google has recently announced a new update with Penguin now operating in real time and as part of the core algorithm. Back on May 12, […]

How Remarketing Can Benefit Your Business

It’s a known fact in the advertising world that many customers will need to see the same ad over and over again before making a final decision to purchase. Qode Media, the best SEO company & internet marketing Toronto, has compiled an overview of the remarketing strategy. Remarketing allows you to show your ad a […]

Why Google Ads Should Be A Part of Every Marketing Campaign

Utilizing the valuable Google Ads tool can help drive organic traffic to your website, resulting in more users and conversions. There are so many reasons why digital marketers love using this tool. Here are a few of our favourite reasons to use the service.   Geotargeting Google Ads is a great tool for sharing your […]