How SEO Is Impacted by Social Media
If you’re like most businesses, your social media marketing and your SEO are kept separated and placed into 2 different categories. The activity you maintain on social media, however, can definitely help boost your rankings indirectly. There are some SEO benefits associated with having a strong presence on social media that are too important to […]
Top 3 SEO Strategies
If you’ve been reading a lot about SEO strategies you may have started to become confused. There is a lot of data out there about search engine optimization and sometimes you have to sift through a lot of material before you find something that you can utilize right away. In order to help you out, […]
How to Put Together an SEO Report
It’s important to keep track of everything you are doing if you are in charge of your own SEO. You’ll need to make sure that you are putting together reports regularly and you must also keep in mind that this is a long-term project. It may take some time to see huge gains but you […]
What Are the Responsibilities of an SEO Agency?
Before working with any type of SEO agency you should first find out what responsibilities it will have in terms of your company and its ranking. Some of the tasks that a reliable company will perform and be responsible for include the following: Keywords – The company you are using needs to make sure that […]
How To Use Keyword Research To Improve Your Search Rankings
Keyword research involves looking at your competitors and finding out what keywords and content they are using to drive their ranking.
Why Your Business Startup Should Use Google Ads
If you’re just starting up a business, Google Ads should be a part of your marketing arsenal. If you aren’t using this promotional tool, you’ll simply be leaving money on the table. Google Ads campaigns will lead customers to your website on a regular basis while building up your brand exposure. If you are just […]
Google Algorithm Changes 2016
It’s been approximately 2 years since we’ve seen the Penguin algorithm first introduced by Google, and we’ve been waiting with baited breath since that time for a new update. Fortunately, Google has recently announced a new update with Penguin now operating in real time and as part of the core algorithm. Back on May 12, […]
How Remarketing Can Benefit Your Business
It’s a known fact in the advertising world that many customers will need to see the same ad over and over again before making a final decision to purchase. Qode Media, the best SEO company & internet marketing Toronto, has compiled an overview of the remarketing strategy. Remarketing allows you to show your ad a […]
Why Google Ads Should Be A Part of Every Marketing Campaign
Utilizing the valuable Google Ads tool can help drive organic traffic to your website, resulting in more users and conversions. There are so many reasons why digital marketers love using this tool. Here are a few of our favourite reasons to use the service. Geotargeting Google Ads is a great tool for sharing your […]
Organic Search vs. Google Ads
When you type something in Google’s search box, two kinds of search results are delivered. 1. Organic results These are “natural” results that are pulled from Google’s index based on a series of complex algorithms. They are sites that appear in the SERPs because they are best placed to answer the query. 2. Paid results […]