Does Your Website Need an SSL Certificate?
An SSL certificate shows your site visitors that they can trust your website and that they can provide their private information securely. The SSL ‘secure sockets layer’ digital certificate serves 2 purposes: it shows visitors that the site uses technology to encrypt information sent by the user to the web server and it authenticates the website identity. Consumers shopping on sites with SSL certificates know they can make a purchase or send personal information securely. Any site that shows it is taking safety measures to protect its visitors will naturally attract more customers.
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Consumers are looking for websites they can trust and an SSL certificate helps to build up the trust between your site and the visitors landing on it.
Any site that asks for personal information should have an SSL certificate and it has become crucial for websites that ask users to provide their credit card information.
A small lock appearing on the browser bar or an address starting with ‘https’ is an indication that the website is trustworthy. Consumers are now looking for these signs of security and are bouncing off websites that don’t have them.
Sites with SSL certificates have experienced lower bounce rates, which naturally increases the number of visitors remaining on the site. In some cases the bounce rate has decreased by 50% or more once an SSL certificate was installed on a site. This equates to better conversions and overall higher rankings on the search engines.
Any business with an e-commerce platform or a company that needs to exchange personal information with its visitors needs an SSL certificate to provide an extra level of security while at the same time building up its trustworthiness in the eyes of consumers.