Why Google Ads Should Be A Part of Every Marketing Campaign
Utilizing the valuable Google Ads tool can help drive organic traffic to your website, resulting in more users and conversions. There are so many reasons why digital marketers love using this tool. Here are a few of our favourite reasons to use the service. Geotargeting Google Ads is a great tool for sharing your […]
SEO Techniques to Show Quick Results
Search Engine Optimization is an investment that proves its value over time. But if you’re looking to see results faster, there are some simple techniques that will help you beat the SEO waiting game. Optimize existing content Improving the optimization of a strong existing page, already ranking in the SERPs, is more effective than getting […]
Toronto SEO specialists Qode Media’s take on Google’s new experimental podium
The latest experiment in Google search result formatting has rolled out, and is making waves in the industry. Google has revealed “an experimental new podium” for its users, using the US presidential election as a testing ground. Candidates have been able to post text, videos, or images directly to Google, in real time. These posts […]
An Introduction To On-Page Optimization And Its influence On Search Engine Ranking
In the old days of search engine optimization, “on-page optimization” simply referred to keyword placement. Search engines like Google liked to see keywords in certain locations to indicate a page’s relevance for different queries. These days, there are many best practices for on-page optimization including the title tag, URL, content of the page and image […]
Getting Found With SEO
Search engines like Google have two major functions: 1. Crawling and indexing 2. Providing search users with a ranked list of the best results possible as they search After all, the web is made up of over 60 trillion individual pages. For a typical query, there are thousands, if not millions, of webpages with relevant […]
Organic Search vs. Google Ads
When you type something in Google’s search box, two kinds of search results are delivered. 1. Organic results These are “natural” results that are pulled from Google’s index based on a series of complex algorithms. They are sites that appear in the SERPs because they are best placed to answer the query. 2. Paid results […]
Qode Media Announces Certification in Google Ads
Toronto, Canada, December 5, 2012 – Qode Media, a Toronto based SEO services company has expanded its already vast repertoire of experience and expertise, receiving certification in Google Ads. Qode Media provides leading edge SEO services to companies wishing to improve their search engine ranking, leading to increased traffic to their website. The superior quality […]
Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program
Qode Media Inc., a Toronto based Google Partner and SEO service provider, has expanded its repertoire of digital marketing accreditation. As one of the first participants the Google Business Coaching Program in North America, Qode Media completed certification. Led by Phil Richardson, President of BizGrowth Coaching, modules covered in the intensive 12 week coaching program […]
Google Ads Features That Can Improve Your Advertising Performance
When it comes to Google Ads, the best performing ads are usually the ones that people find the most useful. To improve your ROI with Google Ads, you don’t necessarily need to spend more; you need to spend strategically and then track your return to see what’s working and determine where your money is making […]
Content Marketing For E-commerce
One of the things you have to consider when planning your own business on the internet is to write epic content; this will attract visitors to your site and eventually make you earn more potential customers. Do you know that an attractive content with powerful and important information is the greatest marketing tool for your […]