Knowledge Graph

The Knowledge Graph is a visual infographic that is located on the right-hand side of Google when you type in particular search terms. The knowledge graph can include: businesses, information about individuals, events, and more. This feature was added Google’s search engine in 2012.

Trust Rank

Search relevancy algorithms favor links that come from trusted and relevant websites. You can increase trust rank with linking from high authority sites.

Social Media

Sites used by the masses to share content. Popular social media sites include Facebook, Twitter, Instagram, Pinterest, and many others; also helpful for SEO purposes and link building.

Quality over Quantity

It is always better to feature quality content and links over quantity.

Penalty

If search algorithms deem content on your site as “spam” you receive a penalty, and are prevented from ranking highly. Penalties can come from a variety of bad practices, such as very aggressive link building or keyword cramming.

Organic Search Results

Search results that are unpaid and sorted by their relevance to the user’s search. Good SEO practices will result in your website holding a higher ranking in the organic search results.

Niche

The type of content that a website will focus on, which is important for determining relevant keywords.

Link Building

This is the process of increasing your website’s authority and search ranking by creating incoming links to your website. It is best to build links from websites of high authority.

Keyword

A very important element of SEO: keywords are the terms or phrases a user may input into a search engine. Optimizing your website with relevant keywords increases your ranking on search engine results pages.

Internal Links

To help with navigation and link-juice, internal links are links from one page of a site to another- for example the homepage linking to a contact page on the same site.