XYZ Storage Website Design & Development Case Study

XYZ Storage is a self-storage company located in Toronto. They offer various storage locker sizes and climate-controlled units to fit their clients’ needs. From small lockers to units that can hold all the belongings of a six-bedroom house, XYZ Storage has a wide range of available options. They also provide moving supplies and shredding services for convenience. Customer service is a priority for them, and they offer multiple promotions looking to make self-storage affordable.

Goals of the business using the service provided:

By offering a Storage Space Calculator, the client is looking to eliminate guesswork for their users in choosing unit sizes. Users will enter their items details to receive custom recommendations, reducing decision fatigue and overspending. This self-service tool aims to streamline the customer journey by freeing staff to handle more complex questions and offer targeted recommendations based on user input.

The requirements also included a close attention to the client’s branding guidelines, as well as a seamless integration with their customer journey, unit filtering system and payment process.

Services Offered:

Design

  • Calculator design, including multiple screens and user experience
  • Sections design as a part of the customer journey before and after using the calculator

Implementation

  • Building the calculator application
  • QA and testing before deployment

Tracking

  • GA4 tracking events and guidelines were provided

Results

Still pending launch due to internal processes on the client side, the calculator is expected to enhance user experience and improve customer service by deflecting repetitive inquiries and allowing staff to provide a more personalized experience. It’s also expected to become an essential part of the customer journey for the website users, as well as contribute to an increase in conversions.

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