Gay Lea Foods, a leading Canadian co-operative, is celebrated for its community-focused values and high-quality, award-winning dairy products. For over 60 years, its 1,300+ member farms in Ontario and Manitoba have collaborated to enrich communities and ensure business value benefits members, employees, and local areas.
The primary fanbase was 35-54 years old, but they wanted to use social media to bring brand awareness amongst millennials organically
Lack of original content for Facebook and Instagram
Content needed to be technically optimized for social media and the quality needed to be on the same level as their other marketing efforts
Wanted solutions for customer interactions and acknowledged their fan base
Since October 2017, QS has successfully launched Gay Lea’s Instagram profile to be one of the most active channels for the brand. With almost 2,000 followers (primarily in the 25-34 year old demographic) and a highly active community, QS has increased Gay Lea’s brand awareness by over 200,000 monthly impressions via up to 30 original pieces of content per month.
“The past year was a successful, record-setting year for our co-operative and we look forward to the year ahead as we continue to drive our co-operative forward through research and development, leading edge technologies, and innovative products favoured by consumers in households across Canada.”
Michael Barrett, President & CEO
Instagram Followers
Monthly Impressions
Comments Reviewed per week
