Allmax Social Media Case Study

Allmax is a health and supplement company that has been serving the fitness community for over 15 years, catering to intense elite bodybuilders. They are heavily committed to meticulously testing and analyzing each batch of product to guarantee accuracy and potency.  They distribute to wholesalers for retailers and have their own e-commerce site.

 

Challenges

Need to integrate the expectations of their sales team and retailers

Preferred to be product-focused only content, less eager to build a brand lifestyle and experience

Frequent product launches, so we need to make sure each product is getting its fair  exposure

Lack of content that is relevant, engaging, and in the flow of their industry

Already a reputable brand, so we need to consider how to take brand awareness further

Have many products, but not all were getting the exposure

Our Contribution

Content:

Brand
Awareness:

Content Example

During the winter, flu season approaches. We did a post that highlights products that are focused on immunity to help people fight their daily battle against the flu season.

Allmax launched a new Isoflex flavour called Lucky Jacked Cereal which was limited edition for St. Patrick’s Day. We crafted a headline that play on the flavor’s name, conveying the message that depending on luck doesn’t help you with the gains. All you need is this product,  Allmax’s Isoflex protein powder.

Spring is ideal for detoxing as it allows the body to cleanse winter toxins. Alongside our greens powder, we’re highlighting TUDCA+ for optimal liver function, focusing on its benefits and how spring affects our body.

Hexapro Bar Launch

During the winter, flu season approaches. We did a post that highlights products that are focused on immunity to help people fight their daily battle against the flu season.

Countdown to beach body!

Spring is ideal for detoxing as it allows the body to cleanse winter toxins. Alongside our greens powder, we’re highlighting TUDCA+ for optimal liver function, focusing on its benefits and how spring affects our body.

Results

Next Project

Gay Lea