Etobicoke Martial Arts Google Ads Case Study

The Martial Arts Academy is located in the vibrant neighborhood of Etobicoke, offering a unique blend of mixed martial arts (MMA) and boxing training. With a commitment to excellence and a team of highly skilled instructors, this academy provides a welcoming and supportive environment for individuals of all ages and fitness levels.

Goals & Strategy

Boost lead generation efforts by driving more phone calls and encouraging contact form submissions.

So, for the past 6 months, we've been running a search campaign with a maximize conversions bidding strategy where the system automatically adjust the bids to get the most conversions possible for our client daily budget.

This means that the ads will only show up in search results when someone is actively looking for something related to their business. We're using text and call ads for this campaign.

Results

The campaigns we ran over 6 months
generated the following results.

Conversions
QM lead search
233.00
General_Free_Class_booking
152.00
Mobile_Calls_Clicks
62.00
Calls_From_Ads
19.00
Campaign detaills
Campaign_Type
Search
BID_Strategie
Maximixe conversions
Clicks
4,356
Impressions
87,066
Cost/Conv
CA$ 23.63
AVG. CPC
CA$ 1.26
AVG. COST
CA$ 1.26
CTR
5.00%
Campaign
Campaign Type
Bid Strategy
Type
Clicks
Impressions
Conversions
Cost/Conv.
AVG. CPC
AVG. Cost
CTR
QM_Lead_Search
Search
Maximize conversions
4,356
87,066
233.00
CA$23.63
CA$1.26
CA$1.26
5.00%
General_Free_Class_Booking
-
-
152.00
-
-
-
-
Mobile_Calls_Clicks
-
-
62.00
-
-
-
-
Calls From Ads
-
-
19.00
-
-
-
-

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