Branova Siding
& Roofing Google Ads Case Study

Branoval Siding and Roofing specializes in high-quality, customizable sliding solutions and roofing services for residential and commercial properties.

Goals & Strategy

Attract leads through Google Ads by targeting users actively searching for roofing contractors, encouraging them to request a free quote or call directly.

Launched two tightly themed Google Ads campaigns:

  • Campaign 1: Residential Projects
  • Campaign 2: Commercial Projects

Periodic strategic analysis of the account and regular optimizations such as keyword research, competitor analysis, analysis of search terms, Ad copywriting A/B testing, and landing page optimization.

Results

Throughout the 2 years, we turned this channel into a mine of both commercial and residential projects.

*Roofing is an industry that is influenced by seasonality. So, there are seasons that are naturally full or low activity.

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