Landmark Athletics Facebook Ads Case Study

Landmark Athletics is a company that sells a wide variety of gym equipment and flooring. They offer everything from weights and cardio machines to mats and flooring solutions. They also provide a service where they help you plan and set up your gym from start to finish.

Goals & Strategy

Our Facebook ads strategy is centered on attracting relevant traffic to gym machine products. We aim to demonstrate our expertise, authoritativeness, and trustworthiness in the fitness equipment industry. By focusing on our unique selling points—such as advanced technology, durability, and exceptional customer service—we highlight what makes our products the right choice for our clients.

Launched two campaigns:

  • Campaign 1: MarchSales - 2024
  • Campaign 2: Sales USA - Ohio - Feb 2024

Periodic strategic analysis of the account and regular optimizations such as creatives, Ad copywriting, and A/B testing.

Results

Campaign
Website Adds To Cart
QM-New Traffic Campaign April 2024
-
Black Friday Campaign
12
QM-New Traffic Campaign July 2023
37

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