If you’re just starting up a business, Google AdWords should be a part of your marketing arsenal. If you aren’t using this promotional tool, you’ll simply be leaving money on the table. AdWords campaigns will lead customers to your website on a regular basis while building up your brand exposure. If you are just getting started with AdWords, however, you should consider using a dedicated campaign manager so that the money you invest provides the ROI you are looking for.
Do-It-Yourself Google AdWords
While a business owner can certainly create his own campaigns and Google has made it extremely user-friendly to do so, any business owner should tread cautiously in this marketing territory. If you don’t handle your campaigns properly, you can lose a lot of money in a fairly short period of time. You’ll want to see an appropriate return on your advertising spending and you’ll need to know exactly where and how to spend your money.
A campaign manager uses creativity and analytics to form personalized advertising strategies. Workflows can be created that create and monitor the entire process working with the initial lead generation all the way to the final sale. Statistics are analyzed regularly and changes are made according to the workability of each campaign. When you hire someone that knows exactly what they are doing, the results can be phenomenal.
This is a more specified form of advertising using Google AdWords and it has the ability to also generate amazing results. Remarketing ads are shown to people that have visited your site and for one reason or another follow through with a sale. You already know that these are targeted potential customers so it makes a lot of sense to show them ads frequently as a reminder that they’ve already engaged with your site and need to take further steps to complete the sale.
Most users that are visiting your site can be left with a cookie and these people can be targeted with your advertising. As well, you can drill down even deeper and only show your ads to visitors that started the checkout process, visited the contact page, visited the pricing page etc. As your business grows you’ll want to closely define your remarketing audience to see the best results.
One of the first marketing strategies implemented by any new business startup should be Google AdWords and its remarketing campaigns. Here at Qode Media, we can help you get started and manage your campaigns through Google analytics and effective marketing solutions. Give us a call today at 416-208-0157 or visit our website at www.qodemedia.com to find out more about AdWords for your business and to schedule a free website analysis.