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AMP Pages Have Now Made Their Way into Google Feed

AMP Pages Have Now Made Their Way into Google Feed

Posted by on Aug 15, 2017 in Blog | 0 comments

Accelerated Mobile Pages commonly known as AMPs first hit the market in February 2016 and since that time it has become more critical than ever to use them on your site. A website should generate these types of pages to take advantage of their various benefits. They load quickly and Google recognizes that this is especially necessary for mobile users that are using their devices to access the Internet. When AMP was first introduced it was only supported by Google Mobile search results but as time went by the Google+ app amongst others embraced it. Now, Google Feed is adding AMP links as well and you can tell these links apart from the other ones with the lightning bolts you see as a small badge beside them. Android users have been waiting for quite a while to be able to access AMP pages on their Google Feed and now the wait is over. Google Feed is your go-to resource when you are looking for stories that are news-related and for articles. When you see these listings along with the lightning bolt icon you’ll know that the link will lead you to an Accelerated Mobile Page. This icon is quite big and it is illuminated so even users of Android devices that are quite small will be able to notice it right away. The advantage of clicking on these AMP pages is they load faster so users won’t have to use up as much data to access them. As well, quite obviously, this is a timesaver and this is an important point to consider. People that are using their mobile devices to access the Internet are usually on the go and don’t have a minute or even precious seconds to waste. When time is of the essence, users will choose to access these faster-loading pages versus traditional pages that just can’t load as fast. If you have a website that is mobile-friendly but you haven’t yet incorporated AMP Pages into your marketing plans, it’s time to do so now. These fast-loading pages will help increase your bottom line by enticing more viewers to click on their links. Find out more...

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How SEO Audits Have Evolved in 2017

How SEO Audits Have Evolved in 2017

Posted by on Jul 18, 2017 in Blog | 0 comments

How SEO Audits Have Evolved in 2017 Due to the changes that have occurred in search engine optimization in 2017 in the form of mobile indexing, JavaScript crawling and the new release of AMP, SEO audits must be updated in order to reflect these advancements. In order to stay on top of the game, any business should have a new SEO audit performed to stay up to date to recent trends. A variety of SEO tools are used to make sure that your mobile site can be crawled effectively by search engines. They will check for blocked resources, redirects and errors, and will make sure that visitors to the mobile site can access content easily. Other tools are used to test the crawlability of JavaScript (which should only appear on mobile sites when necessary). JavaScript crawling indexing must also be examined across the site to make sure that all of the resources are appearing correctly and that the content is showing properly. A new SEO audit will also show the SERP features that can enhance the visibility of your site on the result pages and recognize the impact they have on your traffic. AMP (accelerated mobile pages) has been recently introduced, and provides a better overall user experience on mobile devices. It is now considered to be a must-have feature for media blogs and websites and for any site that is experiencing speed issues on mobile devices. An audit will determine whether the implementation of AMP on your site complies with the search result requirements by Google. An up-to-date SEO audit from Qode Media can show how well your site is being indexed and crawled in order to maximize your visibility in the search results. It will also divulge the most critical issues as well as opportunities available for your site in this mobile age. Find out more about the most recent SEO audit changes by contacting us today or by filling out our contact...

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Search Engine Optimization for Hotels

Search Engine Optimization for Hotels

Posted by on Jun 20, 2017 in Blog | 0 comments

Hotels have a different set of SEO requirements than many other businesses. They were, in fact, the first types of companies to adopt SEO methods back in 2003. Things were certainly very different in those days when it was easier to rank a hotel and now these establishments should be working with RankBrain, which is Google’s artificial intelligence that determines how sites are ranked. SEO Tips for Hotels It is common practice in this day and age to attach a social media widget to the homepage so that potential customers can look at your social media site. This can be damaging on a hotel site, however, since you aren’t looking to brand your name on your website but rather want to give people an easy way to book their rooms. If people start heading to your social sites, they will get distracted and may end up booking a room somewhere else. While they are on your site give them exactly what they need – a quick way to book a room. User-Friendly No matter where your site is showing on the rankings, if it isn’t user-friendly viewers will leave it in a heartbeat. Your potential guests want a user-friendly experience and if they find that it’s too difficult to book a room on your site they will definitely look elsewhere. While many other companies can get away with a bit of complexity and confusion on their sites, people that are booking a hotel want to do it quickly. If you can’t offer that, no amount of SEO will do your site justice. Internal Linking Structure You are going to be offering viewers the chance to see your hotel, the rooms and the features it provides. At the same time, you must always have a prominent link available so that people can go back to the booking page in one click of the button. No matter how you structure your linking internally on your site, this is the most important component of the structure. While the structure can be funnelled in a variety of different ways, this one link must appear on every page. Social Media Counts With VRBO and...

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How To Write An Effective Blog Post

How To Write An Effective Blog Post

Posted by on Jun 7, 2017 in Blog | 0 comments

How To Write An Effective Blog Post Keeping up with a blog requires consistency, determination and some effort on your part. It’s like a diary – you should be contributing to it on a regular basis. Outsourcing content from a third party is also common, but you should consider what should go into writing an effective blog post for your business. The Content Blog posts should be interesting and deliver value to the reader. It’s not absolutely necessary to load the post with keywords – you are writing for the person that is reading the post, so comprehension is the most important factor. Your content should be interesting and provide useful information regarding your niche. Think like a Customer The best way to connect with the reader is to try to get inside their head and determine what they need to know. Pretend you are a customer and try to determine the questions they would be asking. Usually the questions are very simple, so you should keep your answers simple as well. Overly complicated blog posts will leave readers scratching their heads and wandering over to a competitor’s site to find more simple solutions to their problems. Technically Speaking The meta-descriptions, headers and page titles should directly reflect the content that you have written. The meta-description is the portion of text that shows up below the title of the post in search results and gives readers a quick preview of your post. You will also need to make sure that your title shows up as the blog title, rather than dates or the URL –  if you don’t have a clean, engaging title, your result will typically be glossed over. Have Fun A blog post should be treated like a conversation with your reader – you should be using a conversational tone and keeping content light and friendly. If you are enjoying the task of writing your blog, it will be reflected in your final product. If, on the other hand, you’re writing the post simply to add more content to your site and can’t wait to be done with it, it’s time to call in outside resources for...

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How to Find the Best SEO Firm For Your Business

How to Find the Best SEO Firm For Your Business

Posted by on Jun 1, 2017 in Blog | 0 comments

How to Find the Best SEO Firm for Your Business Your website just isn’t performing the way you want it to and you’re looking to hire an SEO firm to give you a hand. Where do you get started? How do you know that you can trust an SEO company with your business? If you find yourself in this predicament, here are a few tips you can use to help you connect with the best firm for your business. 1. Results Look for an SEO agency that is committed to results and is willing to prove them to you. This company should be able to give you analytics so that you can see what is happening on a month-to-month basis. While you shouldn’t expect overnight results from any company, you should expect to see improvement from one month to the next. Any company can tell you that they’ll do wonderful things for your website, but they must be able to prove it with numbers and regular updates. 2. ROI The company should also be explaining things in terms of return on your investment. How will improving your site ranking and your advertising lead to better returns for your money? This is, after all, what it is really all about, and many SEO firms don’t emphasize the link between site ranking and more tangible results. You need to take a look at where your business is heading and what type of goals you have for the future, and then integrate them into an SEO plan. 3. Accessibility You need to connect with a company that is flexible to your wants and needs. The SEO firm should have an open line of communication with its clients so that any questions or concerns can be handled immediately. Find out what the communication lines are with this firm before going ahead and signing a contract. 4. Value for the Money Any SEO agency can tell you that it is going to be doing a variety of things for your company, but how do these tasks translate into value? There are some SEO techniques that will work wonderfully for a local plumbing business but...

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